Pumpkin enzyme hydrojelly facial: $95
Lori
Lilly
Lori
AVEDA Master Stylist
@lori-maxxcole.hair
Specialties: Curly hair, men's cuts & women's precision haircutting
With over 30 years in the salon industry, Lori Lober is truly a stylist supreme, and she’s earned the AVEDA Master Stylist designation to prove it. Since earning her Cosmetology License from the
Parkway West Career and Technology Center, Lori has continued to develop her creativity and sharpen her styling talents. She’s skillful in the latest trends, as well as traditional techniques
and styles. When she’s not at MaxxCole making her clients look fabulous, Lori loves gardening, watching
movies, cooking and spending time with friends. You can also find her taking care of her family, which includes her husband of over 20 years, her two children, their 3 dogs and a cat.
“I still love doing hair after 30 years. I've only worked in 2 salons. I am a committed and loyal person. I am always learning about new techniques and finding ways to better myself in the industry and outside in my personal life.”
Abby
Lilly
Lori
AVEDA Master Stylist
Director, Salon Operations
@abby_hively_hair
Specialties: Highlights, dry haircuts & straightening & smoothing treatments
Abby Hively received her Cosmetology License from the state of Ohio and completed the Hair Designer Program, which requires 1200 hours of training at the Casal AVEDA Institute in Niles, Ohio. With almost 20 years of experience and additional certifications in Qiqi Smoothing Treatments and Tape-In Hair Extensions, she’s truly a hair stylist extraordinaire. Outside of the salon, Abby loves spending time with her husband and their three children, traveling, cooking, and trying new recipes.
“I love the relationships I have built with my clients over the years. They are truly like family to me.”
Lilly
Lilly
Chelsea
AVEDA Master Stylist
AVEDA Purefessional
@locks_by_lilly
Specialties: Hair color, men’s haircuts & hairstyling for special occasions
After earning a Bachelor of Fine Arts in Vocal Performance from Youngstown State University, Lilly Thrasher went on to receive her Cosmetology License at the Casal AVEDA Institute in
Niles, Ohio. Over the past 15 years, Lilly has acquired additional certifications in Qiqi and Tape-In
Hair Extensions. She is an AVEDA Color "Purefessional" & National Educator for the AVEDA brand. When she’s not perfecting her clients’ hair color and sculpting updos, she can be found enjoying the outdoors and spending time with her husband and two young children.
Chelsea
Chelsea
Chelsea
AVEDA Master Stylist
Director, Purchasing & Merchandising
AVEDA Salon Ambassador
@mane_st_by_chelsea
Specialties: Hair color specialist, fashion colors, hair extensions
For over 15 years, Chelsea Buzzard has been leveraging her Cosmetology License from the Casal AVEDA Institute in Niles, Ohio to give her clients stunning hairstyles, extensions, and lashes.
She’s received certifications requiring both traditional and hands-on learning of classic eyelash extensions, Qiqi Smoothing Treatments, tape-in hair extensions, and hand tied beaded row extensions.
In her own time, Chelsea loves trying new TV shows, reading, and attending as many outdoor
concerts as possible! You can also find her pursuing several hobbies and hanging out with her family, which includes three furbabies.
“My favorite thing about what I do is making people feel their best inside and out! This
industry is always changing and that's what I love about it! Always something new to learn and do.”
Ashley
Chelsea
Rebecca
AVEDA Stylist
Permanent Makeup Artist
@looks_by_ash
Specialties: Balayage, lived-in blondes, permanent powder brows, pedicures
Ashley Lanoue earned her Cosmetology License from the Bella Capelli Academy, a Paul Mitchell partner school in Robinson Township, Pennsylvania. She’s used this training, plus her experience, to become a well-rounded professional who can give you Instagram-worthy hair, toes, and brows. Her Permanent Powder Brow Certification combines art and science, allowing Ashley to help her clients achieve low-maintenance, perfectly sculpted brows. On her off days, Ashley loves taking a million pictures of her little kitten, Mel. She also enjoys trying new restaurants and cuisines and going to concerts.
“I love getting to know my clients well so they trust me with their hair and brows. It helps me to make them feel as beautiful on the outside as they are on the inside.”
Rebecca
Chelsea
Rebecca
AVEDA Stylist
Specialties: Curly hair, men's cuts, AVEDA vibrant color
Rebecca Rinehart graduated from the AVEDA Institute in Orlando, FL and specializes in men's cuts, fashion colors and curly and textured hair. Rebecca and her husband have moved to Pittsburgh while he attends the Pennsylvania Gunsmith School. In her free time she loves photography, painting and music and plays bass guitar in the church praise band.
"I want to serve the Lord with her God-given talents to help to make people feel beautiful inside and out".
Oksana
Oksana
Oksana
DMK MD
Paramedical Esthetician
Nail Technician
@skin_by_oksana
Specialties: DMK Skin Revision, DMK Stemzyme, DMK Medi Pedi, natural nail technician, DMK Educator
Oksana Verbitska is a Licensed Esthetician & Nail Technician who has studied at both the Music University in Ukraine and Pittsburgh Beauty Academy. Since achieving her professional esthetics status 27 years ago, she’s pursued additional training from medical grade skincare line, DMK MD (Danné Montague-King ® ), earned a certification as a DMK MD Paramedical Skin Therapist, and has become a DMK Educator. Oksana has been helping women experience healthier, more radiant skin for over a quarter of a century. Outside of the esthetics profession, Oksana speaks three languages, loves to travel, read, learn new things, and enjoys fresh flowers. You can also find her spending time with her family, which includes her husband, their two sons, and one grandson.
“I love to help people to look and feel better and fix problems with their skin and nails. I love to be
creative because every client is unique and different.”
Erin
Oksana
Oksana
Licensed Esthetician
DMK Certified
Dermaplaning Specialist
Professional Makeup Artist
@erinesthetics_maxxcole
Specialties: Dermaplaning, microdermabrasion, hyperpigmentation and overall DMK Skin Revision Services
Erin Freeman graduated with a B.S. in Marketing from Penn West California (formerly California University of PA) and South Hills Beauty Academy, where she completed the courses and hands-on training to become a Licensed Esthetician.
Entering the industry within only the last five years, Erin has ambitiously pursued additional training and certifications. She has already earned certifications in Dermaplaning, High
Frequency Skin Irregularity Treatment, Lash Lifting, DMK Skin Revision and
Microdermabrasion.
When she’s not helping her clients achieve beautiful, healthy skin, Erin can be found hanging out with her close-knit family, which includes three beloved nieces. She also practices what she preaches, enjoying a healthy lifestyle with regular workouts and clean eating habits. Erin’s
hobbies include reading, creative writing, and tarot reading.
“I love sharing conversation and laughing with my clients – it's my favorite part of my career.”
Rose
Oksana
Rose
Licensed Esthetician
Specialties: AVEDA facials, brow shaping and artistry, microdermabrasion, dermaplaning, lash lift & tint and brow lamination
Rose Moorman has been helping her clients experience healthy, glowing skin and perfect brows and lashes for over 30 years. After acquiring her cosmetology license, she went on to become a Licensed Esthetician and earned additional certifications in Dermaplaning, Lash Lift & Tint, High Frequency and Microblading. Outside of MaxxCole, Rose enjoys spending time with her young adult children, painting,
walking, and reading.
Matt
Dominque
Rose
Licensed Massage Therapist
Specialties: Deep tissue, trigger point & myofascial massage
Matt Churilla is a 2012 graduate of the Pittsburgh School of Massage Therapy and has been practicing body work around the Pittsburgh area since then. His skill set is diverse and thorough, but his massage sweet spots are deep tissue, trigger point, lymphatic drainage and myofascial work.
Matt thoroughly consults with his clients to get to the root of the problem.
When Matt is not in the treatment room, he can be found practicing martial arts or spending time with his wife, Veronica, and their two pitbulls, Fifi and Tugboat.
"Everyday, I pursue a simple goal – to provide safe, ethical, expert-level massage therapy to each unique individual."
Amy
Dominque
Dominque
Director, Social Media Marketing & Event Planning for MaxxCole, LLC
Amy Zdilla
Owner, Heath Rewired
724.929.6777
Dominque
Dominque
Dominque
Photography Partner for MaxxCole, LLC
Dominique Murray
Dominique Murray Photography
412.580.5227
Nicole Lerda, Owner
Thank you for trusting your beauty & self care needs to my team at MaxxCole Salon & Skin Spa. My door is always open. Please contact me directly at nicole@maxxcole.com should you need anything.
Howard Lerda, Owner & Property Manager
Howard Lerda is a retired new construction & renovation general contractor as the owner of
Lerda Construction with 50 years of experience in his industry. He maintains the entire MaxxCole property, staying laser-focused on the client’s safety and security. Howard loves healthy cooking and organic gardening, as well as mentoring young contractors who are starting their own businesses. He and Nicole have been married for 4 years, and have two daughters and three grandchildren.
a
Nicole M. Lerda, Owner, MaxxCole Salon & Skin Spa
Known for her compassionate and emotionally intelligent leadership style, Nicole Lerda spent over 20 years in the highly male-dominated financial services industry before she purchased and launched MaxxCole Salon & Skin Spa. This experience, combined with her professional training and passion for mentoring, made Nicole perfectly poised to assume and enhance the salon’s existing operations and services.
Nicole began her professional career in Recruiting and Marketing with the MetLife Corporation and leveraged her tenacity and entrepreneurial spirit to rapidly ascend to executive leadership roles within two Fortune 50 organizations. First becoming the Director of Marketing, Nicole also became a fully licensed financial planner and was later elevated to the position of Director of New Business Development. Ultimately, she was promoted to Managing Sales Director where she oversaw a team of 40 financial advisors, scouted new talent for the firm and ovesaw all community initiatives.
Over the course of her career in the financial world, Ms. Lerda has led sales and administrative teams to great financial success, created and executed award-winning, national marketing campaigns, and raised hundreds of thousands of dollars for Carlow University as the Director of Major Gifts. Nicole is also a sought-out speaker who’s been an invited guest and featured speaker at the country’s most prestigious financial conferences. She also frequently addresses groups in her community to share her thoughts and best practices on female empowerment.
As she was rising through an industry where only 15% of its employees were women and only 4% were in leadership roles, Nicole made it her personal mission to help as many women as possible – and not just her female coworkers in the industry. Nicole not only mentored and hired women into leadership roles within the financial services industry, but she also leveraged her financial savvy to deliver women-focused financial planning presentations all over the United States. For these efforts, Nicole was named the Community Champion of the Year in 2021 for volunteerism focused on women and children.
At the community level, Nicole volunteered at the local women’s shelter and made a habit of frequenting women-owned businesses – often offering free financial and operational advice to those business owners. These local efforts directly led to her becoming the owner of MaxxCole Salon & Skin Spa, as she’d referred her friends to the salon, helped the former owner with financial planning, and held client events in the salon’s space to drive traffic to the business. When Nicole learned in 2020 that the owner didn’t expect the salon to survive due to the pandemic, she decided to rescue the business and the careers of its 10 employees.
With her extensive background in strategic marketing and business operations, it’s no surprise that the salon not only survived but is thriving and growing. She has single-handedly tripled revenue and transformed customer service to an impeccable client experience. As the owner and operator of MaxxCole, LLC, Nicole is the architect behind MaxxCole's commitment to excellence for clients and team members alike. In 2021 MaxxCole was named the “Women-Owned Small Business of the Year,” Ms. Lerda was recognized as a Pittsburgh Professional Woman of Influence, and Allegheny West Magazine dubbed her an “Influential Leader".
When Nicole is not at MaxxCole, she can be found participating as a member of several business and community groups, including the Airport Area Chamber of Commerce, Pittsburgh Professional Women, The Women's Integrative Network and The Brave Woman Project. Personally, she supports non-profit organizations that focus on helping women on challenging journeys such POWER, The Women’s Center & Shelter of Pittsburgh and Dress for Success.
Nicole is also the author of "Her Mission: G R A N T E D" - a campaign that focuses on helping women to rid themselves of the dreaded approval and permission mentality. Her presentation, "The Permission Principles: Six Simple Strategies to Regain Your Confidence, Freedom & Time" is now available for booking.
