Fall & Holiday Gift Showcase Event on September 26, 2025
Signed in as:
filler@godaddy.com
Fall & Holiday Gift Showcase Event on September 26, 2025
Signed in as:
filler@godaddy.com
AVEDA Master Stylist
@lori-maxxcole.hair
Specialties: Curly hair, men's cuts & women's precision haircutting and perms
With over 30 years in the salon industry, Lori Lober is truly a stylist supreme, and she’s earned the AVEDA Master Stylist designation to prove it. Since earning her Cosmetology License from the
Parkway West Career and Technology Center, Lori has continued to develop her creativity and sharpen her styling talents. She’s skillful in the latest trends, as well as traditional techniques
and styles. When she’s not at MaxxCole making her clients look fabulous, Lori loves gardening, watching
movies, cooking and spending time with friends. You can also find her taking care of her family, which includes her husband of over 20 years, her two children, their 3 dogs and a cat.
AVEDA Master Stylist
Director, Salon Operations
@abby_hively_hair
Specialties: Highlights, dry haircuts & straightening & smoothing treatments
Abby Hively received her Cosmetology License from the state of Ohio and completed the Hair Designer Program, which requires 1200 hours of training at the Casal AVEDA Institute in Niles, Ohio. With almost 20 years of experience and additional certifications in Qiqi Smoothing Treatments and Tape-In Hair Extensions, she’s truly a hair stylist extraordinaire. Outside of the salon, Abby loves spending time with her husband and their three children, traveling, cooking, and trying new recipes.
AVEDA Master Stylist
Hair Extension Specialist
Director, Purchasing & Merchandising
@mane_st_by_chelsea
Specialties: Hair color specialist, fashion colors, hair extensions
For over 15 years, Chelsea Buzzard has been leveraging her Cosmetology License from the Casal AVEDA Institute in Niles, Ohio to give her clients stunning hairstyles, extensions, and lashes.
She’s received certifications requiring both traditional and hands-on learning of classic eyelash extensions, Qiqi Smoothing Treatments, tape-in hair extensions, and hand tied beaded row extensions.
In her own time, Chelsea loves trying new TV shows, reading, and attending as many outdoor
concerts as possible! You can also find her pursuing several hobbies and hanging out with her family, which includes three furbabies.
AVEDA Master Stylist
Specialties: Color Services, men's cuts, perms and finishing services
Dan Pfeifer joins MaxxCole Salon with over 25+ years of AVEDA hair cutting, coloring and styling experience. Dan spent most of his career at a very prestigious Downtown Pittsburgh AVEDA Salon, transitioned to his own Salon for 5 years and now, after spending ample time with the MaxxCole Salon family, has decided to permanently join our team to deliver his impeccable work to our clients.
Dan is creative, fearless and has vision. He is well-versed in hair cutting for both men and women, AVEDA color services, straightening treatments and hair extensions and will be offering appointments on Saturdays.
Dan lives in Beechview with his partner, Dean, and their adorable dog, Magic.
AVEDA Stylist
@looks_by_ash
Specialties: Balayage, lived-in blondes and pedicures
Ashley Lanoue earned her Cosmetology License from the Bella Capelli Academy, a Paul Mitchell partner school in Robinson Township, Pennsylvania. She’s used this training, plus her experience, to become a well-rounded professional who can give you Instagram-worthy hair, toes, and brows. On her off days, Ashley loves taking a million pictures of her little kitten, Mel. She also enjoys trying new restaurants and cuisines and going to concerts.
DMK MD
Paramedical Skin Revision Therapist
Licensed Esthetician
Nail Technician
@skin_by_oksana
Specialties: DMK Skin Revision, DMK Chemical Peels DMK Stemzyme, DMK Medi Pedi, natural nail technician, DMK Educator
Oksana Verbitska is a Licensed Esthetician & Nail Technician who has studied at both the Music University in Ukraine and Pittsburgh Beauty Academy. Since achieving her professional esthetics status 27 years ago, she’s pursued additional training from medical grade skincare line, DMK MD (Danné Montague-King ® ), earned a certification as a DMK MD Paramedical Skin Therapist, and has become a DMK Educator. Oksana has been helping women experience healthier, more radiant skin for over a quarter of a century. Outside of the esthetics profession, Oksana speaks three languages, loves to travel, read, learn new things, and enjoys fresh flowers. You can also find her spending time with her family, which includes her husband, their two sons, and one grandson.
Registered Nurse
DMK MD Paramedical Skin Revision Therapist
Hormonal Skin Expert
Oncology Esthetician
Licensed Esthetician
Specialties:
DMK Skin Revision Services, Hormonal Skin Treatments,
Skin Irregularity Treatment
Megan King, RN, LE brings nearly 20 years of Nursing experience to the World of DMK Skin Care Revision.
Megan holds a B.A. in English & Writing from West Chester University, a degree in Nursing from Community College of Allegheny County and has earned her Esthetician license from South Hills Beauty Academy. In addition, Megan is a PCA Professional Peel Specialist and certified injector of Botox & filler.
Megan also earned her DMK MD Paramedical Skin Revision Certification this spring.
Megan resides in Mount Lebanon with her husband, Justin, and their adorable dog, Russell.
Licensed Massage Therapist
Specialties: Deep tissue, trigger point & myofascial massage
Matt is a 2012 graduate of the Pittsburgh School of Massage Therapy and has been practicing body work around the Pittsburgh area since then. His skill set is diverse and thorough, but his massage sweet spots are deep tissue, trigger point, lymphatic drainage and myofascial work.
Matt thoroughly consults with his clients to get to the root of the problem.
When Matt is not in the treatment room, he can be found practicing martial arts or spending time with his wife, Veronica, and their two pitbulls, Fifi and Tugboat.
Client Concierge
Jeanine is a long-standing client of MaxxCole and who spent 20 years as a Manager of an AVEDA Salon in Chicago. Jeanine is also an interior designer and has a knack for decorating, gift wrapping and entertaining. You can expect a positive greeting from Jeanine and all of your needs to be met with professional and kindness.
Content Creator & Marketing
Amy Zdilla is the owner of Rewired Strategies, where she specializes in streamlining marketing and digital content systems for small business owners. With a background in Computer Science & Technology from Indiana University of Pennsylvania (IUP), Amy brings over two decades of experience - spanning aviation, healthcare operations, and small business marketing - into her work.
At MaxxCole, Amy oversees the full scope of social media strategy and content creation, as well as the planning and execution of the monthly client newsletter program.
Amy lives in Jefferson Hills, PA with her husband, Michael, and their Golden Doodle, Pumpkin. Outside of work, she enjoys healthy cooking, baking, long walks, and entertaining family.
Owner
Nicole M. Lerda
Owner, MaxxCole Salon & Skin Spa
Owner, Crown & Crate, LLC
Owner & Property Manager
Howard J. Lerda
Owner, Lerda Construction
Owner, MaxxCole Salon & Skin Spa
Howard Lerda is a retired new construction & renovation general contractor as the owner of
Lerda Construction with 50 years of experience in his industry. He maintains the entire MaxxCole property, staying laser-focused on the clients' and employees' safety and security. Howard loves healthy cooking and organic gardening, as well as mentoring young contractors who are starting their own businesses. He and Nicole have been married for 7 years and have two daughters and three grandchildren.
Nicole Lerda is a seasoned entrepreneur and award-winning leader known for her emotionally intelligent leadership and sharp business acumen. After two decades in executive roles within Fortune 50 financial services firms, Nicole transitioned from managing high-performing sales teams to owning and transforming MaxxCole Salon & Skin Spa, doubling its revenue and earning recognition as the Women-Owned Small Business of the Year by National Small Business Week.
Nicole began her career in Recruiting and Marketing at MetLife, eventually rising to Managing Sales Director, where she led financial advisors, built community partnerships, and launched national marketing campaigns. She later brought her strategic insight to the nonprofit sector as Director of Major Gifts at Carlow University, raising hundreds of thousands of dollars.
In 2021, Nicole was named a Pittsburgh Professional Woman of Influence and recognized as an Influential Leader by Allegheny West Magazine.
Through her newest venture, Crown & Crate, LLC, Nicole brings her signature blend of creativity and service excellence to the world of luxury gifting. Founded on the belief that a gift should be more than just an item—it should be a memorable moment—Crown & Crate specializes in curated gift boxes that spark joy, inspire connection, and leave a lasting impression. From artisanal treats and self-care essentials to wedding party proposals and corporate appreciation, every detail is thoughtfully selected. The company offers personalization, on-site luxury gift wrapping, white-glove local delivery, and nationwide shipping, making it effortless to give beautifully for any occasion.